Her face is very stern and serious illustrating that she is a tough woman who can handle the work usually performed by men. The woman is showing her muscular biceps, demonstrating that she is a strong woman who doesn’t need a man to do the heavy lifting for her.

The characteristics of the woman in the poster are perfect in order to appeal to women and employ boldness and fortitude in them to join the work force. Therefore, having a woman on the poster encouraging them to work will assure the women more and cause them to be more trusting. The fact that a woman is on the poster is already giving it the perfect ethos because that will appeal to women, who are the audience, because women tend to trust each other more than they trust men. The poster is aimed in order to attract women to jobs that were traditionally occupied by men. The woman in the poster is standing in front of a simple yellow background which automatically puts most of the attention of the audience on her and the logo which are the two things that are very crucial in order to attract the viewers. The poster of Rosie the Riveter is very effective with its usage of rhetoric strategies. I will be collecting these first and then publishing them all at the same time tomorrow. You will not see comments posted until later on Thursday.

Responses are due in by 7 am on Thursday, August 24th. Minimum length: 250 words, hopefully more. Please comment thoughtfully and in detail. How do logos, ethos and pathos operate in this poster? Which elements in the depiction of Rosie the Riveter support the purpose of the government campaign to attract women to traditionally male jobs? At whom is the poster aimed and what strategies are being deployed to appeal to this audience? Consider all elements of the above poster: words, the depiction of the subject (how she is posed, her clothing, her facial expression), and purely graphic elements like lay-out and color, even the choice of font in the lettering. When the war was over, many of these women returned to domestic life, and those who remained in the workplace opted for more traditionally female jobs such as typist or administrative assistant. These women helped keep American production of munitions and materiel at all-time highs in spite of a shortage of male labor. In response, the number of working women in America rose by 57% from 1940 t0 1944. Rosie appeared on posters and in magazines everywhere throughout the United States as American men left their factory jobs in increasing numbers to join the military. The image above is of Rosie the Riveter, an iconic character created during the 1940's to encourage women to enter the work force as factory laborers in support of the war effort.

Aps ethos digitizing logo